Internet Marketing
What is Internet Marketing?
In simple terms, Internet marketing is the use of the Internet to advertise and sell goods and services online. Internet Marketing includes services like:
- Pay per click advertising
- Banner ads
- E-mail marketing and Ezines
- Blog marketing
- Affiliate Marketing
- Article marketing
- Group and Forum Postings
- Search Engine Marketing (including Search Engine Optimization: SEO)
- Social Media Marketing (SMM) and Social Media Optimization (SMO)
What is Search Engine Optimization?
"Search engine optimization" refers to the act of altering your site so that it may rank well for particular terms, especially with crawler-based search engines.
A number of factors affect search engine placement of a web document or page on search engines for particular keywords and key phrases. Although it is impossible to say for certain which of these factors affect which search engines or how important the factors are individually, they all help to contribute in making the websites more search engine friendly and help improve their rankings in SERPs (Search Engine Ranking Pages).
Think of it like a lottery. Search engine submission is akin to you purchasing a lottery ticket. Having a ticket doesn't mean that you will win, but you must have a ticket to have any chance at all.
Some people think that search engine submission can be done easily and your website will start ranking high for search terms and phrases. However, this is not true. Sadly, Search Engine Submission can be a complicated subject. You must take care of a few things to get yourself listed in search engines.
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Internet Marketing
Marketing on the internet is a necessity in today's marketplace.